Stylish Communications & Events

A quick intro about my skills and talent

I’ve always been an excellent promoter and with my journalism skills – I rock!

My sassy writing has made headlines all over the world. It’s my stylish edge that will make your brand stand out and my appetite for success that will help you reach for the stars.

I’ve developed the media contacts and communication tools ready to launch your business to the next level – for more info contact me.

Areas of expertise: Media/Online Communications, Building a strong direct communication base through eNewsletters and Social Media, Internal Communications, Event Organisation, Photography, Creative Promotional ideas that are fresh and exciting, Press Releases – that get noticed. Creating PR plans that work and building strong key media relationships.

A taste of my proven results and experience:

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The Jam Factory
www.thejamfactory.com.au 

The Jam factory is the leading hub for fashion, food and entertainment in Melbourne. I’m on the marketing team delivering ideas to bring a fresh vibrancy to their strategy. I have a hand in their Social Media channels and with my contacts and fashionable ideas will deliver fresh concepts that will attract the right kind of attention.

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Century City Walk
www.centurycitywalk.com.au

I’m the Social Media Manager for Glen Waverley’s entertainment and dining capital! Creation of engaging and interesting content across the social networks; Twitter, Instagram and Facebook. Social strategy to grow networks and promote the centre. Working with brands; Village Cinemas, The Pancake Parlour, Strike Bowling, Century City Tavern, Pescare Restaurant and Airstream Cafe to name a few.

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MIDAS Shoes
www.midasshoes.com.au

I was on the PR & Marketing team, with complete control of all social media platforms including Twitter, Facebook, Instagram and updated these with creative and catchy content with a view of driving traffic to the online store. Writing content for their blog, photography at events and always on the lookout for ways to build the brand through the media.

998353_689344501079922_1629717303_nDMB Photography

PR & Communications consultant. Offering guidance for social media channels with and creating an innovative approach that brings a vibrancy to the pictures from Melbourne’s leading photography agency. Also providing fresh ways to promote and attract new clients. www.facebook.com/DMBphotos

CAPELLI da GG Hair Spa & Salon
www.capellidagg.com.au

PR & Communications consultant. Services include lending a hand with content of social and online media with a view to drive sales to their online store. Streamlining the brand across all media platforms to create a clear and focused message. Creation of eNewsletters, media releases and finding ways to gain coverage. Creation of marketing campaign: Young Guns takeover the salon, here is the campaign here:

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Chocolate City Clothing

PR & Communications Consultant at Melbourne’s leading fashion label Chocolate City. Started the role in January 2011. Handling social media including Facebook, Twitter & Instagram, photography of new designs, driving traffic to website and online store, keeping the media informed of everything new, eNewsletters to database.

Check out one of the articles here,

 

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Clemente Talarico Menswear Label

Management of social media channels with a direction of growing their customer base and creating a strong connection with their customers, driving traffic to their online store, photography for social media. Developing a key media database to grow brand awareness and build the profile of the each designer.

Yum Catering Melbourne & Fish Dish, 51 Little Bourke Street, Melbourne

PR & Communications Consultant for both companies that are run by Melbourne’s top chef Paul Le Noury. Role involves building of online database, design and writing of eNewsletters, content for websites and media liaison.

Click here to read the article that was in the Weekly Review after I contacted the Food Editor to inform them they should check out this top restaurant: The Weekly Review story

Sweet Thrusday Productions

Handling of Public Relations for the first play by Sweet Thursday Productions as part of the Melbourne Fringe Festival. Agenda included writing and distribution of press releases, photography and media liaison.

The Commoner Restaurant and Bar, Melbourne

Role to implement fresh marketing concepts, updating of website, creation of social media strategy, development of annual marketing calendar as well as copywriting of all marketing material and event planning.

Gay Ski Week NZ, Queenstown. PR and Communications Manager

I have built this event to become the largest event of its kind in the southern hemisphere. Duties include: writing and building of E-commerce website, regular email to database, writing of press releases, securing and liaising with sponsors, creation and implementation of the social media strategy, media liaison (I have built a strong international database of editors). In 2010 we had 900 attendees for the week long event which included: red carpet events, group dinners, dance parties, cocktail parties, adventure themed days and ski days, to name just a few.

Below is a few of the stories and coverage I helped to generate.

Sunday Star Times – Town of ski queens

USA First Tracks Online Ski Magazine – Organizers of Gay Ski Week NZ Expectin Record Numbers

USA Gay Cities – Spotlight: Gay Ski Week, NZ

Scoop – Ski Resort manager bares all for Gay Ski Week NZ

Snow.co.nz – Ski Week

NZ News UK – Ski Resort manager bares all for Gay Ski Week NZ

Nites Of Tra New York – Gay Ski Week NZ

The Melbourne Star – Twins Top The Bill

Sydney Star Observer – Twins Top The Bill

Gay NZ – Topp Twins join Gay Ski Week line-up

Gay NZ – Cheeky exposure for Gay Ski Week

Ski & Board NZ – Topp Twins at Gay Ski Week NZ

Same Same Australia – Topp Twins set for Gay Ski Week NZ

Same Same Australia – Ski Whizz! Will you hit the slopes?

Ski & Board New Zealand – Gay Ski Week & Bubbles

Avalon Media Australia – Kiwi Icons to perform at Gay Ski Week

Lake Leisure – Topp Twins

Queenstown Times – Bookings heavy for Gay Ski Week

New Zealand Ski – Gay Ski Week NZ

720.co.nz – Gay Ski Week NZ will celebrate a topp week with record numbers


The Ascot Park Hotel, Invercargill – PR and Communications Contractor

In March 2010 I started a freelance PR & Communications role at Southland’s leading conference and accommodation venue, the Ascot Park Hotel. Working directly with the General Manager I have prepared stylish newsletters for the staff, customers and business clients of the Hotel.

My communication material has proven results: I wrote and designed a 12 page document for Ascot Park Hotel which seen it become a finalist in the 2010 Hospitality Association of New Zealand’s Awards for Excellence.

Press Releases and story ideas that I’ve had published in glossy magazines:

Meeting Newz – Events, naturally

Catering Plus – Green conference option is proving a winner – Page 1

Catering Plus – Green conference option is proving a winner – Page 2

The Paddington Arms, Invercargill – Promotions and Event Manager

Creation and promotion of summer events schedule. Duties include: creation and marketing of events, implementing a PR plan, control of social media, copywriting for website, flyer design, email to database

sMedia, Invercargill – PR Gun

Writing of website content for start-up business, helping with development of business plan and direction,  selling of business services.


POSH Fashion Boutique, Invercargill – PR and Communications Contractor

Building of website, creation and implementation of social media strategy for Twitter and Facebook  pages, photography and copywriting for website, creation of PR strategy to build the brand online.

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