A quick intro about my skills and talent
I’ve always been an excellent promoter and with my journalism skills – I rock!
My sassy writing has made headlines all over the world. It’s my stylish edge that will make your brand stand out and my appetite for success that will help you reach for the stars.
I’ve developed the media contacts and communication tools ready to launch your business to the next level – for more info contact me.
Areas of expertise: Media/Online Communications, Building a strong direct communication base through eNewsletters and Social Media, Internal Communications, Event Organisation, Photography, Creative Promotional ideas that are fresh and exciting, Press Releases – that get noticed. Creating PR plans that work! Building strong key media relationships!
What people are saying:
“I have had a lot of very good positive feedback from the newspaper article in the Southland Times you wrote about our business. We have had more feedback from this article than any other time we have advertised. We would be very happy to work with you again in future. Thank you very much for your time to write this article about us.”
A taste of my proven results and experience:
The Jam Factory
The Jam factory is the leading hub for fashion, food and entertainment in Melbourne. I’m on the marketing team delivering ideas to bring a fresh vibrancy to their strategy. I have a hand in their Social Media channels and with my contacts and fashionable ideas will deliver fresh concepts that will attract the right kind of attention.
I was on the PR & Marketing team, with complete control of all social media platforms including Twitter, Facebook, Instagram and updated these with creative and catchy content with a view of driving traffic to the online store. Writing content for their blog, photography at events and always on the lookout for ways to build the brand through the media.
PR & Communications consultant. Offering guidance for social media channels with and creating an innovative approach that brings a vibrancy to the pictures from Melbourne’s leading photography agency. Also providing fresh ways to promote and attract new clients. www.facebook.com/DMBphotos
CAPELLI da GG Hair Spa & Salon
PR & Communications consultant. Services include lending a hand with content of social and online media with a view to drive sales to their online store. Streamlining the brand across all media platforms to create a clear and focused message. Creation of eNewsletters, media releases and finding ways to gain coverage. Creation of marketing campaign: Young Guns takeover the salon.
Chocolate City Clothing
PR & Communications Consultant at Melbourne’s leading fashion label Chocolate City. Started the role in January 2011. Handling social media including Facebook, Twitter & Instagram, photography of new designs, driving traffic to website and online store, keeping the media informed of everything new, eNewsletters to database.
Clemente Talarico Menswear Label
Management of social media channels with a direction of growing their customer base and creating a strong connection with their customers, driving traffic to their online store, photography for social media. Developing a key media database to grow brand awareness and build the profile of the each designer.
Yum Catering Melbourne & Fish Dish, 51 Little Bourke Street, Melbourne
PR & Communications Consultant for both companies that are run by Melbourne’s top chef Paul Le Noury. Role involves building of online database, design and writing of eNewsletters, content for websites and media liaison.
Sweet Thrusday Productions
Handling of Public Relations for the first play by Sweet Thursday Productions as part of the Melbourne Fringe Festival. Agenda included writing and distribution of press releases, photography and media liaison.
The Commoner Restaurant and Bar, Melbourne
Role to implement fresh marketing concepts, updating of website, creation of social media strategy, development of annual marketing calendar as well as copywriting of all marketing material and event planning.
Gay Ski Week NZ, Queenstown. PR and Communications Manager
I have built this event to become the largest event of its kind in the southern hemisphere. Duties include: writing and building of E-commerce website, regular email to database, writing of press releases, securing and liaising with sponsors, creation and implementation of the social media strategy, media liaison (I have built a strong international database of editors). In 2010 we had 900 attendees for the week long event which included: red carpet events, group dinners, dance parties, cocktail parties, adventure themed days and ski days, to name just a few.
Below is a few of the stories and coverage I helped to generate.
In March 2010 I started a freelance PR & Communications role at Southland’s leading conference and accommodation venue, the Ascot Park Hotel. Working directly with the General Manager I have prepared stylish newsletters for the staff, customers and business clients of the Hotel.
My communication material has proven results: I wrote and designed a 12 page document for Ascot Park Hotel which seen it become a finalist in the 2010 Hospitality Association of New Zealand’s Awards for Excellence.
Press Releases and story ideas that I’ve had published in glossy magazines:
The Paddington Arms, Invercargill – Promotions and Event Manager
Creation and promotion of summer events schedule. Duties include: creation and marketing of events, implementing a PR plan, control of social media, copywriting for website, flyer design, email to database
sMedia, Invercargill – PR Gun
Writing of website content for start-up business, helping with development of business plan and direction, selling of business services.
Building of website, creation and implementation of social media strategy for Twitter and Facebook pages, photography and copywriting for website, creation of PR strategy to build the brand online.