We’re about to reveal exciting new changes at Craig Lawson Communications! So stay tuned as we give our entire communications network a fresh makeover just in time for Christmas! We’re still in business, if needed here are my contact details:
P: 0405 242 249 (or for my International contacts outside Australia +61 405 242 249)
Let’s Get Social
Melbourne Fashion Festival is set for take-off! A glamorous crowd was ushered into a massive darkened film studio bunker for the campaign launch on 4 December. The buzz was surrounding the new Principal and Naming Rights Partner. In the centre was a beautifully lit runway that featured eye-catching designs as a fabulous crowd viewed the first glimpse of the TV commercial with the tagline ‘SEE. FEEL. REACT.’
I’m pictured being fabulous with the gorgeous Natalie Bassingthwaighte on the runway as we wait for the show to start!
The event has been rebranded Virgin Australia Melbourne Fashion Festival to be held across the month of March 2014. Melbourne Fashion Festival Chief Executive Officer, Graeme Lewsey said it was an exciting new chapter for the festival and the fashion industry. “In 2013, the festival was attended by 377,000 people, the highest number in our 17 year history. “This new partnership will further strengthen our tourism retail strategy, while working with one of the most innovative and inspiring brands in the world”, Mr Lewsey said.
The massive film studio provided a dark backdrop for the fabulous runway show!
The festival offers a diverse program of events to celebrate and inspire the fashion industry around Australia, from runway shows to cultural and business seminars. L’Oreal Paris who previously held Naming Rights will be the exclusive Beauty Partner and remain a Major Partner of the Festival into the future.
To view the full schedule and purchase tickets, jump across to www.VAMFF.com.au
SEE. FEEL. REACT – Click the picture for the TV Commercial on YouTube
Creating stylish campaigns is how we roll at Craig Lawson Communications! Check out our latest creative concept for CAPELLI da GG Hair Spa & Salon. Give your business that creative edge – contact us today
E: email@example.com M: 0405 242 249
Craig is pictured above with the gorgeous ladies from The Influencer
At Craig Lawson Communications we were proud to part of another successful event! Fashion @ Jam brought together a leading team of Melbourne’s top bloggers, stylists and make-up artists. The event held at Chapel Street’s entertainment destination the Jam Factory was a fabulous introduction to the Spring fashion season. Let’s take a look at the action…
Pictured above we have the team from The Academy of Makeup, who offered free touch-ups and tips during the event!
The gorgeous Dasha from TheTrendSpotter.net held a style session in the CUE store on the Saturday.
For more of the action, check out my pictures on the Jam Factory’s Facebook page here:
We’re set to deliver one action packed fashion weekend at Melbourne’s leading fashion and entertainment hub the Jam Factory!
Fashion at Jam will host a free beauty bar, in-store promotions and giveaways, and a Facebook competition with a major prize draw on offer. Let’s take you through all the action…
We’re excited to announce the gorgeous Dasha Gold from leading Australian fashion blog TheTrendSpotter.net will share her styling tips in the Cue Store this Saturday 12-2pm. She’s fresh from New York Fashion Week and has a finger on the pulse of global style trends
This Sunday is your FREE front row ticket to an In-store styling session with fashion bloggers from THE INFLUENCER. Join these gorgeous ladies at the Steve Madden store 3-4pm.
It’s sure to be one busy weekend so for the full events schedule jump to the Jam Factory’s website here: http://www.thejamfactory.com.au/fashion-at-jam/
We’ve already delivered a front page story for this event which you can view here! http://www.theweeklyreviewstonnington.com.au/story/1791807/jam-factory-a-dash-of-fashion-from-windsor-blogger/
Across the weekend we’re running a competition to win The Ultimate Fashion Prize Pack by simply commenting on your favorite fashion icon here: https://www.facebook.com/photo.php?fbid=648349418542238&set=a.144493295594522.23704.122401751137010&type=1&theater
So, get your beauty sleep tonight and we’ll see you in the morning!