I was put on this planet to be creative.

From a young age my passion for fashion drew me to the world of style and feeling fabulous.

So, in 2002 when living in Sydney I enrolled in a fashion design course, where I discovered a talent for creating stylish menswear.

I then set up business and continued to master my craft by designing and tailor making the garments myself. This is how I learnt what works, when it comes to fit and style.

My self-titled label quickly developed in the media spotlight after being named “Rising Star on the Sydney Fashion Scene” by “A Fashionista’s Guide to Sydney”. My sexy vision continued, with my designs being displayed in numerous media publications.

The business grew and I brought in manufacturers to cope with demand. I was selling from my Design Studio in the Sydney CBD, at the Paddington Markets in Sydney and via stockists in New Zealand and Australia.

As a sideline project I found my creative energy and outgoing personality crossed over into the world of PR & Event Management.

In 2009 I decided to further pursue this exciting field by adding a new challenge to the mix.

I decided to jump across the ditch to my home country of New Zealand and do a Journalism course at The Southern Institute of Technology (free fees). I was quickly noticed by the local daily Fairfax newspaper, The Southland Times and I was filling two pages each Thursday with local fashion and lifestyle news. In 2010 I continued my studies picking up papers in PR and Communications. I had top executives pursue me for my PR and Event Management skills and began writing for New Zealand’s top website FashioNZ.co.nz.

I ventured to Melbourne in 2011 and began writing for top fashion and food publications including; DNA Magazine and Cravings Magazine. I quickly developed a strong portfolio as a PR consultant working for top companies (visit my Stylish Communications & Events page for more info).

It is now 2013 and in Melbourne the style capital of Australia is where I will continue my creative journey.

I design on a smaller scale with my styling advice called upon 24-7. My main focus has become the field of PR and Communications with my media connections taking the whole game to a new level. I run my business on a freelance basis working with many exciting clients is how I get my buzz.

I have to be busy or I will explode, so call me today – I’m sure I can fit you in.


Craig Lawson

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